À Votre Santé is a chocolate brand based in France. The chocolate is intended to be a wine tasting chocolate, therefore meant to be paired with wine; however, I also welcome the consumer to enjoy it by itself. The name À Votre Santé means “to your good health” in French, and it is the phrase people in France typically say when cheering or making a toast. There are three flavors in this brand which include, white, milk, and dark chocolate. Each separate chocolate bar explains which wines pair well with the different chocolate flavors. I went with a white wrapper design to make the chocolate bar look more sleek and refined and in order to bring attention to the wine glass stain vector on the wrapper. The wine stain is a different color on each different flavor chocolate bar, the color of the wine stain is determined by the color of the wine that each type of chocolate pairs well with.
I started my working process for this project by creating a mood board, researching French wine culture, researching French cafe themed typefaces, and creating hand sketches for a logotype and chocolate wrapper design. After deciding on my favorite sketched logotype, I uploaded the sketch to my laptop and perfected the lines with the pen tool. Utilizing a stemmed wine glass, I experimented by dipping it in water color or actual wine, and digitally image tracing the marks it created on white paper to get the wine marks seen on the chocolate packaging.



